Management Services
Prima Living offers senior housing operators a results-driven management solution built on experience, infrastructure, and a people-first mindset. Whether you’re a non-profit, developer, or owner-operator, we help transform underperforming homes into thriving, fully staffed communities that deliver consistent care and strong financial outcomes.
We are committed to the highest standards of care and operational excellence. Prima Living actively pursues third-party accreditations, such as CARF, and leverages Primacorp’s national infrastructure for compliance, training, and quality assurance — giving families and owners confidence in our promise.
Why Operators Choose
Prima Living
Management Philosophy
At Prima Living, we lead with empathy, integrity, and accountability. Our management style is collaborative and transparent: we empower our teams, engage all stakeholders, and set ambitious goals for quality and service. By modeling respect and fostering a culture of continuous learning, we ensure every resident, staff member, and partner can thrive.
Scaling Compassionate Care
with Proven Systems
Radically Aligned Management Model:
Our industry-leading management fee means more resources go directly to resident care and community investment, not overhead.
Guaranteed Staffing Pipeline:
Through Primacorp’s national colleges, we ensure every home is fully staffed with qualified, compassionate professionals — solving the sector’s biggest challenge.
Fully Integrated Support:
With centralized HR, IT, legal, and procurement, we deliver consistent quality and rapid problem-solving across all communities.
Mission Statement
To enhance the quality of life for seniors across Canada by delivering innovative, performance-driven management solutions that maximize resident care, ensure full staffing, and deliver strong financial returns for facility owners.
Vision Statement
To become the most trusted and results-oriented senior housing management partner in Canada by offering unmatched operational efficiency, financial transparency, and workforce reliability.
Core Values
Resident-Centered Care
Every decision we make starts with the well-being and dignity of our residents.
Workforce Readiness
Our dedicated training pipeline guarantees qualified staff and exceptional care.
Owner Alignment
Our unique fee structure ensures our success is tied to the success of every home we manage.
Operational Excellence
We deliver consistent, high-quality results through disciplined management and innovation.
Innovation & Adaptability
We continuously evolve, using data and best practices to raise the bar in senior living.
Interested in partnering or need help managing a community?
Fill out the form below and our leadership team will connect with you directly.