About Prima Living
Who We Are
Prima Living is a new generation of senior living management, founded on the belief that every senior deserves to feel seen, supported, and celebrated. We bring together heartfelt care, operational excellence, and a commitment to cultural inclusion — helping residents and families feel at home from day one.
As part of the Primacorp Ventures family, Prima Living benefits from a national network of educational institutions, robust back-office systems, and deep expertise in care, compliance, and workforce readiness. This partnership means our communities are always supported by the best-trained staff and the latest resources — ensuring peace of mind for residents and their loved ones.
Our Story
Prima Living was born from a simple but powerful idea: that senior living can — and should — be better. Frustrated by high management fees, chronic staffing shortages, and inconsistent quality in the industry, our founders set out to create a solution that puts residents and families first. By partnering with Primacorp Ventures, Canada’s leader in workforce development and operational support, we built a model that guarantees fully staffed homes, lean operations, and a culture of compassion and innovation.
Core Values
Dignity-First Care
We treat every resident with compassion, respect, and agency — ensuring they feel safe, seen, and supported every day.
Cultural Connection
We celebrate the diverse backgrounds of our residents and staff, integrating cultural traditions, languages, and meals that help everyone feel truly at home.
Operational Integrity
We believe great care starts with great systems. Through clear processes, strong leadership, and honest communication, we deliver consistent results with heart.
Warmth in Action
From the way we welcome families to the small details of daily life, kindness and empathy guide everything we do.
Partnership & Accountability
Whether with families, staff, or ownership groups, we build trust through transparency, reliability, and shared outcomes.
